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The Best Job In The World

The Best Job in the WorldIn January 2009, Tourism Queensland launched the now internationally renowned 'The Best Job In The World' campaign. Andrew Cameron-Smith was engaged as production consultant and live event producer in May 2008. Staged from Hamilton Island, the Live Event encompassed the Whitsunday Group of Islands as part of the Islands of The Great Barrier Reef campaign. Andrew was responsible for crafting a logistical footprint that would deliver a Live Event to an international audience and a schedule that would enable the selection process to be vital, energetic, fundamentally representative of the region and tourism product, cost effective, environmentally responsible, enormously appealing to a growing international audience and safe.

 

Objective:

Deliver the ‘big idea’ to generate maximum global awareness for minimum investment

 

Venue:

Hamilton Island and The Whitsundays

 

Numbers:
  • 16 candidates
  • 21 crew in media unit
  • 12 crew in AV & production services
  • 38 event staff
  • 46 representatives from International Media outlets

 

Services provided:
    • Develop event model
    • Scheduling of entire event
    • Assessment of risk
    • Develop redundancy plan based on 4 scenarios
    • Negotiate and commission partners
    • Develop all production services Request For Tender
    • Manage all production services
    • Produce and facilitate the live event
    • Manage all event logistics
    • Facilitate all domestic and international media deadlines
    • Develop and manage event milestones
    • Manage every element of production budget

     

Events that followed this successful delivery:
  • Welcome event, Island Caretaker takes up residence
  • Produce ‘Live’ crosses from Cannes to Australian where
  • TBJITW scooped the Cannes Lions awards
  • Live cross to Oprah from Hamilton Island
  • Finale event – wrap of the Island Caretaker phase

 

 

Client Testimonial

“Tourism Queensland recently implemented one of the world's most successful marketing campaigns...The Best Job in the World.  And as always, when the time came to manage preparations for our extraordinary event on Hamilton Island, we turned to Andrew Cameron-Smith to ensure the live event and the final on-location delivery were world class. Our audience on this occasion was drawn from the world's most important media organisations, and Andrew delivered an outstanding, professional event”
Anthony Hayes, CEO Tourism Queensland

 

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